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Number 100
January 2005
 

Creativity Coaching: The Birth of a Plan
by Lisa Lodholm Gilman

Cynthia Morris agreed to coach me for a session so that I might share what it's like from a client's perspective. I called at our scheduled time, a little nervous, trying to anticipate how it would go, and thinking about what inadequacies have hampered me from achieving my goals. Wondering what she'd say about those. I knew this session would be a good thing, but I can't say I was entirely looking forward to it.

First off, Morris asks me what I want to focus on--a simple task, right? Here we are, just beginning, and I can't make up my mind. (Hm, one of those inadequacies rearing its ugly head?) I finally decide to go with writing. I want to write a script with my husband for an animated children's show and pitch the idea to producers. Think along the lines of Veggie Tales, if you've heard of it.

Morris jumps in with lots of questions: Why this dream? Why work with my husband? Where am I at? How will this feel to me? What will it look like? What goal, having accomplished it by the close of the year, will make me feel fulfilled/satisfied/happy? What is my work style? What resources will I use? And so forth. A couple of times I complain about where I'm at, what's holding me back, my shortcomings--she smoothly gets us off that train and back onto one where we focus on the future. (It isn't until later in the conversation that I find out this is all part of the plan. Oh, yes, she's a sly one.)

Based on her questions and insights, it's clear she's really listening--not just to what I'm saying, but how. By listening, asking, guiding, prodding, she takes this copious, unfiltered information and hones it into a cohesive, clear picture. Through this process she helps me break the dream into small yet significant and achievable steps. And then she really nails me down to a timeline: What time of day do I work best? Weekday or weekend? One or two or three hours?

My first task is to hold a "Creative Session" with my husband for two hours on a Friday, sometime before the end of January. (She believes it's useful to name things--formalizes it, gives it legitimacy. Interesting. In calling it a "Creative Session," it reminds me of an important business meeting; makes me think we could be like Disney or something. Exciting!) In this session, we're to outline and flush out the script for the 30-minute show. My second assignment, to be completed by the end of February, is to research and understand what it takes to make a pitch. I'm to report back to her after each one.

Boy, doesn't this sound simple?

Ultimately, what the client ends up with is a totally customized and attainable plan of action. Now, a typical client will have regular coaching sessions, which helps keep the momentum and encouraging accountability. This accountability, as anyone in a critique group knows, is a powerful motivational tool.

During this coaching session, Morris addresses what she calls "gremlins," the negative voices we have in our head discouraging us from doing what's needed to move forward, perhaps even stopping us before we start. Through coaching, clients take on these gremlins so they lose their power to paralyze. We all have doubts and fears and feelings of inadequacy. (I frequently help myself to a large serving of the dish called personal guilt trip, myself. What does that accomplish?) Relax, Morris assures us: You're not the only one. Even simply knowing this is "normal" helps. As does knowing that my heretofore failure to achieve my goals is not a result of any gross shortcomings. Once again, here is where we need to be positive. What can we do? What will we do? How can we break it up into bite-size pieces we can chew on?

Another key principle guiding Morris' coaching is her focus on the vision, rather than the now. (We all know where we are know, don't we? Each one of us is an indisputable expert on the topic of "What's Wrong With My Current Situation.") If you start from the muck, it's hard to move from there, she says. Instead, she starts with the dream: what you enjoy about it, what you want. What really resounds with me--something I'll hold onto even if the rest fades--is her overriding belief that, if you have within you this desire, this dream, then you also have what you need to do it. It's her platform of rampant, raging optimism, and it's very liberating.

After my first session, I'm resolved to meet my goals. I'll also try to limit how much I beat myself up. Though it's easier said than done, I do recognize it harms, not helps. By the way, anybody know how to pitch a show? (It's my homework, I had to ask!)

I welcome your comments and suggestions. If you've had creativity coaching, share your experience with other readers. Contact me.